University Experiences

Business Protocol

In this course, students will acquire both theoretical knowledge and specific protocols related to the organisation of business events. Students will develop the skills necessary to put together a company protocol procedures manual, with special attention to institutional precedence, corporate events and general guidelines for attending visits and meetings.

Now more than ever, investment in public relations and protocol is essential to increasing companies’ profit margins. Benefiting them not only economically, but also in terms of image and communications.